Principal

Our Partner In Design: Principal

Why Principal?

• Principal is a strategic design studio that shapes visual identities across a range of platforms.

• Principal’s services include identity systems, brand strategy, print, publications, exhibition graphics, web and interactive design, user experience design (UX), and more.

Principal is a strategic design studio. They shape visual identities across a widespread range of platforms and scales. Their work manifests a refined, playful and distinctive design approach, while their style is characterized by a strong interest in typography.

They believe in the role of design as a cultural conduit, and work with print and digital media in tandem to create smart, tailored solutions. Their process is collaborative. That’s why they’ve assembled a team of experienced designers and creative technologists working hand in hand at crafting every step of projects. This ensures that every design opportunity is accounted for, and met with thoughtful and rigorous expertise.