Insights & Stories

Website Build and Marketing

Human Centric Marketing

To most accurately position and market your brand, remember that your brand is not the most important part of the equation—the individual ultimately encountering your brand is.

Operations

Core Values

Core values are inherent to your company’s mission. Uncovering and talking about your core values is essential to your success.

Growth Strategy

Story Louisville

From a One-Woman Show to 13 Employees in Seven Months, Company Culture Included

Growth Strategy

Networking for Business Partnerships

Part Two of a Two-Part Series on B2B Partnerships and Why Networking Doesn’t have to Suck!

Growth Strategy

When to Hire a Consultant

Marketplace conditions can change quickly, calling business leaders to action, but what action do they need to take, and how? And when? While there are situations in which business leaders are able to overcome obstacles with the resources they have on staff, at other times they need help.

Growth Strategy

Qualities of a Good Consultant

A good consultant is drawn to this line of work because they love helping clients succeed. The qualities covered in this article support them, as they aim to serve their clients well.

Growth Strategy

OVH

OVH is one of the largest, most well-known brands of web hosting in Europe engaged Open Eye to understand the U.S. buyer, pre-launch of their new North America based subsidiary.

Growth Strategy

Traditional Consultancy Model

What is the Traditional Consultancy Model and Why Does it So Often Fail?

Growth Strategy

Plesk

Open Eye helped Plesk chart a path to growth by identifying trends in their own customer base.

Website Build and Marketing

Dawson

Since 1946, Dawson had been servicing world-class clients with premier metal fabrication and craftsmanship — it was time to craft a sales and marketing strategy that would launch them into a future of continued success.

Website Build and Marketing

Target Audience

Promoting your brand, your services, and your products to the world at large, will never be economically viable for your marketing budget, or effectively deliver news about what you offer to the right people.

Growth Strategy

B2B Partnerships

Part One of a Two-Part Series on B2B Partnerships and Why Networking Doesn’t Have to Suck!

Growth Strategy

One.com

One.com required the clarity to understand its next best moves, and wanted OE to make those strategic “go” or “no-go” recommendations for each market.

Change Management

I2C Case Study

Open Eye was brought on to facilitate the seamless merger of i2Coalition and the DNA organization, forming the largest internet infrastructure advocacy group

Operations

EITR

Anyone can see how determined Cherena and co-founder, Keionna Baker, are to change the world with their diversity, equity, and inclusion (DEI) services. And with such an ambitious mission, we at Open Eye are certain that this incredible company will help broaden the positive impact we can have on our clients.

An Introduction To Open Eye

Growth Strategy

Business Startup Consulting: Benefits