Brand and Digital Strategist Partner
Kate Lane is a brand and digital strategist with a master’s degree from the VCU Brandcenter in advertising and brand management. She has a penchant for problem-solving which has fueled her work in developing strategies for brands including Maker’s Mark, Capital One, and Ferguson Enterprises among many others. Kate’s work focuses on building purposeful and impactful connections between brands and their consumers.
Marketing isn’t about selling products or services. Marketing is storytelling and relationship building. Stories forge meaningful connections between brands and consumers, and those connections are what impact the bottom line.Kate Lane