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Get to Know our Experts: Laura Esterly

Open Eye relies on the amazing talent of our Experts. This Q&A will help you get to know what experiences Laura Esterly brings to Open Eye.

Let’s break the ice: if you were a brand, which one would you be?

Patagonia. I like considering form, function and ethics in the work I do (and I love both traveling and the outdoors).

What is a goal that you have for this year, and how are you making it happen?

One goal I have for this year is to read 50 books. I’ve joined a local book club to keep me accountable - one bonus of this group is that the book selections are all new to me, so far.

I have joined several communities on Slack that help me stay in touch with and curious about industry trends and developments. I keep an eye on LinkedIn and read select newsletters, and I’m a member of the BCorp community, so I lean on those to stay up-to-date and participate in discussions, as well.

What is something that you enjoy doing and are really good at?

When I have the time, I enjoy baking and getting creative with the recipes I’m using. I tend to try a recipe more than once and adjust details with each iteration, trying to improve the result. It’s similar to how I work through a communications project, as the process involves tracking small details, sprinkling in some creativity, and making use of the materials at hand (or finding substitutes as needed). Banana bread has been my go-to project for a while now.

Is there anything that you do just for the pure fun of it, regardless of how good you are?

I love to swim, almost as much as most kids. I’m not very fast, and I’ve never been part of a team or anything, but I think it’s incredibly fun.

How do you go about learning new things?

I learn by doing, and I like to set aside time for learning and practice whenever I’m learning something new to make sure I get the hang of it. I also tend to take lots of notes, so I can revisit the basics as I’m getting up to speed.

You also bring experience working with nonprofit organizations; which causes are closest to your heart?

I’ve worked with many nonprofit organizations, and I gravitate toward missions that involve supporting healthy children and families, education, and arts and culture (or some combination of those things). I’m currently on the board of a local nonprofit called BookGive, which rescues and distributes like-new books to anyone and everyone in the Denver metro area who wants them.

What’s the most memorable feedback you’ve ever received from a client?

One of my past clients told me I had a very calming demeanor for an interviewer, making it easy for someone to open up. He was a palliative care doctor in private practice who was called on to juggle dozens of public appearances and interviews in his local community. Given his profession and perspective, the feedback made an impression!

It’s been a pleasure, Laura! We’re so happy that you’re here.


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