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Change Management

How to Recharge After a Full Day of Zoom Calls

We’ve gathered the best ways to avoid fatigue and recharge at the end of the day, so if you’re tired of virtual meetings, this article is for you!

How Long does it Take to Write a Business Plan? Get started in one hour. (Part 1 of 3)

One of the most exciting things you’ll ever do is start a new company. Developing your Big Idea into a profitable business makes you incredibly proud and gives you the kind of freedom most people only dream about.

Strategy Sessions

From setting budgets to creating operational blueprints, your business plans for the next year need to be grounded in a strategy. Open Eye’s Strategy Sessions are an efficient way to get an individual or a team aligned around their goals for the next year and map those goals to objectives and metrics of success.

Website Build and Marketing

Human Centric Marketing

To most accurately position and market your brand, remember that your brand is not the most important part of the equation—the individual ultimately encountering your brand is.

Operations

Case Study: The MHz Foundation

Overseeing daily operations, while implementing change management and strategy for the future.

Growth Strategy

When to Hire a Consultant

Marketplace conditions can change quickly, calling business leaders to action, but what action do they need to take, and how? And when? While there are situations in which business leaders are able to overcome obstacles with the resources they have on staff, at other times they need help.

Change Management

What Is Conscious Leadership And Why It Matters

Conscious leadership is self-awareness, relational awareness, and behaviors that promote healthy interpersonal relationships and team collaboration.

Operations

B2B Business Models: An Exploration

The B2B business model is quite different from the B2C business model, in ways that require careful examination from anyone considering making the leap to B2B.

Website Build and Marketing

Case Study: Dawson

Since 1946, Dawson had been servicing world-class clients with premier metal fabrication and craftsmanship — it was time to craft a sales and marketing strategy that would launch them into a future of continued success.

Growth Strategy

Qualities of a Good Consultant

A good consultant is drawn to this line of work because they love helping clients succeed. The qualities covered in this article support them, as they aim to serve their clients well.

Growth Strategy

Case Study: Story Louisville

From a One-Woman Show to 13 Employees in Seven Months, Company Culture Included

Growth Strategy

Traditional Consultancy Model

What is the Traditional Consultancy Model and Why Does it So Often Fail?

Website Build and Marketing

Target Audience

Promoting your brand, your services, and your products to the world at large, will never be economically viable for your marketing budget, or effectively deliver news about what you offer to the right people.

Growth Strategy

Case Study: The Social Practice Lab

This impressive nonprofit, The Social Practice Lab, creates a measurable impact on the health outcomes of underserved communities across the Commonwealth of Kentucky