The MHz Foundation

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MHz Foundation

Non-profit Management and Strategy

The Story

Overseeing daily operations, while implementing change management and strategy for the future.

The Challenge

Managing day-to-day operations, while pivoting into a new market, in support of the Foundation’s mission.

In late 2015, MHz Foundation found itself in a unique and new position: with much of their previous broadcast operations subcontracted out, they needed to manage the oversight of these operations, while preparing for the future and the receipt of a modest amount of additional funding. The challenge was to simultaneously maintain the status quo and develop a strategy that would revolutionize how they served their community, all while recognizing they had a transitioning Board of Directors that needed to grow its size and expertise.

The Key Insight

By turning to the web as a delivery system for curated content, a larger audience could be reached and the Foundation’s mission bolstered.

This was an organization with roots in the public broadcasting space. And while there was still a desire to serve an audience with valuable and unique content, Open-i Advisors (OiA) quickly concluded that the approach needed to be modernized. As spectrum was literally dwindling through an FCC auction, OiA worked with the Foundation’s Board to build a strategy that focused on curated content from around the world, delivered to an English-speaking audience, via the World Wide Web.

The Plan

Manage operations in real-time, while building a robust and sophisticated content management system.

Serving dual roles, simultaneously, Open Eye kept the organization running while researching, planning and building their product of the future. Leveraging expertise in board governance, human resources, project management, sales and product development, OE built and executed every action over the course of a multi-year engagement. This included the coordination of a multi-tiered team to imagine and build the Content Management System that will become the flagship program of the Foundation. In support of this new product, OiA delivered staffing plans, content curation strategies, privacy policies, revenue strategies and more. Open Eye also recruited and onboarded new directors, whose experience and expertise enriched the board. All of this was done while ensuring the ongoing good standing of the foundation and its status as a 501-c3.

The Results

MHz Foundation is now in the middle of its pivot into the new Internet-based content market shift. Open-i Advisors set them on this new path, and has seeded it with the tools to both actualize on, and measure its future success under this new strategy.

With Open Eye, we put our daily operations into good hands. They were able to get MHz Foundation pointed in the right direction.
Amy Talley, MHz Foundation Board Chair
Client
MHz Foundation
Published
2018/02/1
Consultants
Expertises
  • Change Management
  • Technology
  • Operations
  • Outsourced Management

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